<aside> 📍 This session looks onto marketing strategies designed to attract the right tenant mix for the project. It explains how to develop a marketing vision for the project (the branding, naming and identity) as well as the budget for achieving that vision. The session also delves into the legal responsibilities and property management best practices as land lords. It explains the process needed to secure a tenant from the viewings to the leasing transactions and property sale transactions and closing.

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Learning Guidelines

1. Understand market dynamics of supply and demand to best position your project and ensure successful leasing
2. Understand the Legal responsibilities and Property Management Best Practices
3. Create a compelling story for your development
4. Research and identify the pricing range for your project
5. Select a broker/realtor with neighborhood experience
6. Understand the benefits and requirements for selling pre-construction vs. selling completed units
7. Identify sites/platforms for advertising your project and apply the tools needed for targeted advertising
8. Develop a timeline for your project's marketing plan

SESSION INSTRUCTORS:

Alia Abaya: CEO, Circle Land Trust

Kathy Kurtz: Asset Management and Tenant Experience Coordinator, Circle Land Trust

SESSION RELATED LINKS

• Session 9 Outline
• Session 9 Zoom Recording
• Session 9 Power-point
• Session 9 Notes

The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)

The Ultimate Real Estate Listing Marketing Plan (PDF Checklist)

12-Month Real Estate Marketing Calendar by the Paperless Agent

The 5-Step Real Estate Marketing System - The Paperless Agent