SELF LEARNING GUIDELINES

YOU HAVE DONE IT! You are ready to manage your developed property. At this stage of your project it is time to explore marketing strategies designed to attract the right tenant mix to your property. Have fun with developing a marketing vision for the property (the branding, naming and identity) as well as the budget for achieving that vision. Begin looking into your legal responsibilities and property management best practices as land lords - what is the process needed to secure a tenant from the viewings to the leasing transactions and property sale transactions and closing. Here are some areas you may want to explore:

1. Understand market dynamics of supply and demand to best position your project and ensure successful leasing
   • https://trreb.ca/market-data/housing-market-charts/
   • https://www.propertymanagementto.com/
   • Real Estate Leases: The tenant perspective By KPMG, Assets: https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2018/10/real-estate-leases.pdf
   • Landlord and Tenant Board by Tribunals Ontario/ LTB: Rules, Practice Directions and Guidelines: https://tribunalsontario.ca/ltb/
2. Understand the Legal responsibilities and Property Management Best Practices
   • Brochure: A Guide to the Residential Tenancies Act By Tribunals Ontario: https://tribunalsontario.ca/documents/ltb/Brochures/Guide to RTA (English).pdf
   • Rights & Responsibilities for Landlords & Tenants By City of Toronto: https://www.toronto.ca/community-people/housing-shelter/rental-housing-tenant-information/rights-responsibilities-for-landlords-tenants/
3. Create a compelling story for your development
4. Research and identify the pricing range for your project
   • Toronto Rent Bank By City of Toronto: https://www.toronto.ca/community-people/employment-social-support/housing-support/financial-support-for-renters/toronto-rent-bank/
5. Select a broker/realtor with neighborhood experience
6. Understand the benefits and requirements for selling pre-construction vs. selling completed units
7. Identify sites/platforms for advertising your project and apply the tools needed for targeted advertising
8. Develop a timeline for your project's marketing plan
   • The Ultimate Real Estate Listing Marketing Plan (PDF Checklist): https://theclose.com/real-estate-listing-marketing-plan/

ADDITIONAL RESOURCES

• Real Estate Marketing Plan: https://wp-tid.zillowstatic.com/8/ZPAR-Real-Estate-Marketing-Plan-6723ec.pdf
• 12-Month Real Estate Marketing Calendar: https://thepaperlessagent.com/5-step-real-estate-marketing-system/?affiliate=158&ad_id=573615029182&?utm_source=google&utm_medium=cpc&utm_campaign=11744125808&utm_content=g_133238026018_573615029182_c_&gclid=Cj0KCQiAkMGcBhCSARIsAIW6d0Ag5VlxVi-aEepfOU0zIS17EesEGJV78wils-oaKfAxXgyjOtyGt0MaAl9QEALw_wcB ****
• Rent Arrears: Interpretation Guideline 11 By Tribunals Ontario: https://tribunalsontario.ca/documents/ltb/Interpretation

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